FINTECH:
CRED
THE PRODUCT
A fintech app unlike any other. One made for the good to simply be better. It's not a bank, nor a UPI service, no it's not just a payment wallet either; it's a new way for the 1% of India to interface with their financial world.
THE PROBLEM
Fintech is boring. It's the same old noise that all brands create that really, doesn't resonate with its consumer. CRED though is a bit different.
THE GOAL
Create a fresh new style of content for instagram that continues CRED's legacy of building forth an identity unlike any other brand in the country.
MY ROLE
Ideas, ideas, ideas. My role was to simply write and come up with the freshest stuff we could; from the concept to the copy to the visuals. Alongside obviously a team whose worst nightmare and best friend were both an empty page.
THE SOLUTION
THE CCI
We accept the members we think we deserve. A curated private CRED club on Instagram that went against the mold and created work that showcased pop culture, design, travel, and any other buzzwords you can find crafted for the 22nd-century consumer.
Oh, and yes, obviously, going with the brand ethos, the deserving who got in were rewarded.
THE IDENTITY:
CURATE FOR
THE GLOBAL
CITIZEN
bEYONCE
MEETS
IRON MAN
WE'VE
GOT IT ALL
THE creative
Or the work. Hopefully, it speaks for itself.
FROM THE REWARDS
.
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The early bird desperately needs caffeine.
If you're amongst the first to see the post at this hour, we won't ask much of you. Drop a ☕ in the comments and we’ll supply some of you with a sparkly, new coffee machine.
WINNER STORY.
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Bring back the value of nearly nothing.
Tag a friend in the comments and have a conversation about nothing at all. The one that lights up our interest will head into the future with a @nothing Phone (1).
You have till 3 PM on August 14.
WINNER STORY.
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There are six F.R.I.E.N.D.S episodes hidden in the frame.
Identify the hints, and tell us what you would rename each episode in the comments.
The most interesting one wins a F.R.I.E.N.D.S LEGO set.
WINNER STORY.
TO THE #RELATABLE GIFS
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Onwards and upwards.
Tag a friend who walked the talk.
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A record of a time well-lived.
Tag someone who shouldn’t be given their phone post 11 pm.
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Tag the top 2 side characters of your life.
TO THE LAUNCH OF SOCIAL CAMPAIGNS
IT WAS US. AND IN THE CASE OF THESE POSTS, WELL, ME.